by Dave Scott | Apr 19, 2018
Every few years, a new business methodology gets published that gains traction (pun intended). And like the ice-cream flavor of the day, these leadership and management principles eventually fade with the onset of something newer and more innovative. (I am a huge fan...
by Dave Scott | Feb 13, 2018
Pound for pound, the tagline you develop for your business is the most hard-hitting copy you’ll ever craft. A compelling tagline will provoke attention, accentuate your abilities, and make you irresistible to your prospects. When it’s well-crafted, your tagline is a...
by Dave Scott | Jan 29, 2018
You’d think that buying marketing automation software (like HubSpot) will help simplify and grow your business, right? After all, isn’t that the goal of every type of software automation? To automate tasks in your business, so you can scale and grow? I’m going to tell...
by Dave Scott | Jan 27, 2018
Ever feel like you’re shouting into a windstorm, when trying to create a marketing budget that’s practical, yet pragmatic? Yah, we’ve been there, too. That’s because for most businesses, the first piece to be impacted by cuts is the marketing budget. The good news is...
by Dave Scott | Mar 18, 2014
I recently had the pleasure of talking with a handful of hiring colleagues and recruiters regarding the process of how to hire digital marketing and E-Commerce virtuoso’s. This is what I found: every single HR professional and recruiter was on a completely...
