Digital Marketing Services
Your customers are actively looking for your solutions.
The question is, are your products and services easy to find where it matters most? Does your message connect and inspire action in a meaningful way?
We specialize in understanding your customer’s buyers journey from awareness, to consideration, to decision, so the content you create inspires your prospects to actually do something, through action. We help you figure out how to best impact your prospects through a thoughtful digital marketing approach, no matter the stage of the buying process you’re prospects are in. We craft your online marketing strategy that’s designed to create easy to find, engaging experiences for your ideal buyer. We develop a marketing plan for your business that inspires movement from your readers, so your online network grows into a community of people who refer your brand, follow your social media networks, and influence future prospects.
The truth is today’s world wide web is more competitive than ever before, with more and more noise to filter. Your business needs to have an advocate that understands who your ideal customer is, their customer journey, as well as how to help your business become known as a household name within your specific industry.
We plan and execute your marketing for you.
You know that marketing is important, yet you’re not a 100% percent sure if you should hire a marketing person or completely outsource it. Not to mention, many marketing professionals want exorbitant salaries, that are even harder to justify. You want to align sales and marketing, but are finding it confusing because marketing is so vague. And there’s no clear path to help you make your decision because there’s too much noise when searching for a good solution. We can help guide you. Our proven process helps you outsource your marketing to a company that can plan and execute your company’s marketing strategy. And it won’t cost you a million dollars.
Content and Inbound Marketing
The content on your website, or on your social media pages, impacts the way your prospects feel about you, and your company. Creative content, that’s fresh and innovative, when done in collaboration with the web’s best Search Engine Optimization tactics, is a killer blend that makes your business irresistible to buyers. The goal with Content and Inbound Marketing services is to attract, convert, then close your ideal prospects through inspiring them to action by creating content that solves their needs and pain points through high-quality digital content. Through a comprehensive buyer persona development process, called our Buyer Action Plan, we become experts in understanding who your ideal customers are, where they go online for information, and how they make buying choices. We specialize in helping your business build and execute your Content and Inbound Marketing strategy.
Search Engine Optimization/Search Engine Marketing
Want a competitive advantage that gives you more visibility when seeking to acquire new customers? Search Engine Optimization (SEO) can help accomplish this. A good SEO strategy takes into consideration your copywriting quality, your social media networks, and your overall online media presence. By focusing on a solid SEO/SEM strategy, you effectively increase your online footprint, and put your brand in front of your ideal prospects.
Email marketing is more than just a newsletter. It’s more than just an email that’s sent once per quarter, looking for a quick sale. Email marketing should be a part of your overall integrated online marketing strategy. We help you drive results and fill your sales pipeline with strategic email campaigns that are geared to build trust and credibility with your potential buyers, and existing customers. Our end goal is to create a strong call-to-action, that captures lead information so your sales can grow and thrive.
Social Media Marketing
Understanding your ideal customer (also known as your persona) is critical to your success on the web. Your buyer has a journey and understanding how this journey affects how you market to them. You need to be able to know things about your audience like what makes them buy, where they spend their time when on social media , and how they gather information. We want to help you figure out which social media channels your person consumes information from, and how to ultimately attract them. Did we mention there’s also SEO value to using social media? There is, especially when done the right way.
Paid ads on Facebook and Google
Paid online advertising allows you to reach thousands of eyeballs, for a minimal cost. To use the web effectively, you need to have a paid strategy as a part of your overall marketing plan. This is important because with a digital advertising and paid plan, you’ll tap new, targeted audiences via search, social media and display ads. It’s our desire to make sure you get a measurable ROI from things like Facebook ads, social advertising, and Google ads through a strategic approach.
Ever been through a website design process where your web designer asks you the dreaded question “who will write and get us the content for your website?” Yah, we have too. And it’s the most annoying part of the web development process. So let’s be honest: you probably don’t have time to write copy for your websites, or marketing campaigns. Most business professionals, like you, are focused on sales, leads, and running your company. Whatever industry you work in, your daily focus shouldn’t be writing copy for your marketing efforts. Not to mention writing darn good copy for your brand website is hard. We’re not talking about features and benefits type of content, rather we’re talking about content and copy that converts an interested web visitor into a lead or client. Good web copy should educate, inform, and build trust with your prospects. Not everyone can write engaging web content for their websites, that converts to leads, and subscribers. We do this for you, so you can focus on your business.