“I know it’s important to create compelling blogs, emails, and any other content that gets my customers engaged. I also know that content is important for my SEO, and the best way to grow that tight connection I’m looking for with my audience and customers. But, to be...
When you begin to learn more about the craft of copywriting, you’ll quickly realize that “good copywriting” consists of two schools of thought: Hammer the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking...
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