Blog
Marketing, Sales, Google My Business For MSP’s & IT Services Firms: Google My Business Now Google Business Profile, What This Means For You
I want to start by keeping things simple for you: ‘Google My Business’ is being renamed 'Google Business Profile.’ So, why the name change and what does this mean for your IT firm/Managed Service business? How does this impact your sales and marketing? Why should you...
One Word For MSP’s & IT Services Firms: How The One Word Methodology Creates Instant GROWTH
I love the movie City Slickers. It’s a comedy starring Billy Crystal as Mitch, a vacationing businessman, who takes on the adventure of driving cattle. In the middle of the movie, Mitch meets a rough-around-the-edges cowhand named Curly, played by Jack Palance. ...
When Should Your IT Services Firm Fire Your Outsourced Marketing Vendor/Partner?
So, you feel like it might be time to FIRE your current outsourced marketing vendor and find a new one. But why? But how do you know whom to hire? Should you hire internally, or continue to outsource? How should you vet them? What’s really going to make the...
Sales & Marketing for IT services firms: How to instantly dominate your Sales & Marketing results in 2022
Spoiler Alert: It’s a process!!! (Please, don’t punch me...) Seriously, all my clients hate it when I say this. They all wanted their leads yesterday even though some don’t even have the basic sales and marketing infrastructure in place. Then, they pepper me with...
Why you should NEVER rent or lease your company’s website from a channel vendor and other website no-nos.
Should you lease or should you buy your website? Leasing has its perks after all. It’s fast. It’s easy. And it’s relatively light on your budget. HOWEVER, let’s state the obvious. If you lease your website from another company and they go belly up, disappear, stop...
Get to the meat of what you’re selling with SVP.
Companies that follow the specialization, verticalization, productization (SVP) formula make it easy for their buyers to buy from them. Though the name sounds duller than a dishwasher, it could prove to be the most important piece of your sales and marketing revenue...
Copywriting for IT Services firms and MSP’s: Why compelling copy is still the best at opening all the right doors.
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
Email marketing for IT Services firms and MSP’s: Why email marketing is still your best sales and marketing strategy.
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
SEO for IT Services Firms & MSPs: Why you don’t need Robert Herjavec level SEO.
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
How to avoid sales and marketing fraudsters. (We know, we don’t like them either.)
Welcome to the snark fest. It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.) BUT, I will be referencing certain marketing “companies” and their flimsy efforts...
Based in Fargo, ND // With offices in Minneapolis, MN