Blog
Why Marketing is Important: Marketing for MSPs and Tech Firms
Marketing is the biggest thing you can do to help grow your technology company. This is ESPECIALLY true, post COVID-19. Great marketing will expand knowledge of your brand, answer buying questions from prospects who might want to hire your IT firm, and it engages new...
Ep. 16 – Confessions of a Burnt-Out Marketer: Marketing interview with Jason Etheridge
On this episode of Confessions of a Burnt-Out-Marketer Dave Scott interviews Jason Ethridge. Jason is the owner of LogicSpeak an IT service management company based in Atlanta, Georgia. Logic Speak is a growing managed IT services provider for small-medium...
Ep. 15 – Confessions of a Burnt-Out Marketer: Marketing interview with Jamison West
In this episode of Confessions of a Burnt-Out Marketer, I talk with Jamison West, Managing Member and EOS Implementer at ConnectStrat. ConnectStrat is a group of EOS Implementers® and Strategic Consultants who have industry experience in the IT Services...
Ep. 14 – Confessions of a Burnt-Out Marketer: Marketing interview with Lori Tisinai
In this episode of Confessions of a Burnt-Out Marketer, I talk with Lori Tisinia, Owner of Computer Concepts. Computer Concepts offers a range of computer training and repair services that help clients operate their businesses more efficiently.
Most Daunting Virus in Half a Century: Coronavirus, Marketing, and Newsjacking
Catching the eye of your audience might mean the simple mention of the word Coronavirus. (aka COVID-19) At this point, Coronavirus has become a pandemic. And instead of freaking out and buying an F-150 load of toilet paper, hand sanitizer and canned food, you could be...
Ep. 13 – Confessions of a Burnt-Out Marketer: Marketing interview with Adam Martin
In this episode of Confessions of a Burnt-Out Marketer, I talk with Adam Martin, founder of F5 Project. F5 Project is a non-profit organization that sole focus is to rebuild lives and communities though servicing people with criminal backgrounds. Join me...
One Word: How The One Word Methodology Will Change Your Life
I love the movie City Slickers. It's a comedy starring Billy Crystal as Mitch, a vacationing businessman, who takes on the adventure of driving cattle. In the middle of the movie, Mitch meets a rough-around-the-edges cowhand named Curly, played by Jack Palance....
How to Be a Marketer When You Absolutely Hate to Write
“I know it’s important to create compelling blogs, emails, and any other content that gets my customers engaged. I also know that content is important for my SEO, and the best way to grow that tight connection I’m looking for with my audience and customers. But, to be...
How to Use a “Content Net” to Boost Your Conversions and Make More Money
When you begin to learn more about the craft of copywriting, you’ll quickly realize that “good copywriting” consists of two schools of thought: Hammer the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking...
SEO was ugly. Google was Sauron. SEO Is less ugly. Google is still Sauron…
SEO doesn’t have to make you want to poke your eyes out with the same fork you used to eat your salty meat and olive salad lunch. Just know you’re not alone. For many years, I too, felt the same way about SEO. Here’s how I used to describe it: overly technical,...
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